Filmed & Directed by Matt Figler  |  Produced by Jess Lee  |  Edited by Cory McCabe

 

A simple project to spread hope and gratitude.

 

It started on a hot summer day in NYC...

In August of 2014, I ran for my life out of a burning apartment building as all of my possessions were destroyed.

One of the only things that survived was this rough sketch.

This lettering piece became a symbol of hope to get through tough times.

Ever since the fire, I have been making products to promote a mindset of progress and perseverance.

Losing my home made me realize how much we all have to be grateful for. The intangible experiences & relationships will always matter more than material things.

 
 
 

Share the Optimism.


15% of each sale is donated to Big Brothers Big Sisters
Free Shipping within the United States.

 
Pocket Tee
30.00
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Beanie
24.00
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Letterpress Card
7.00
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Emboridered Patch
6.00
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What's your Optimist story?

Everyone faces adversity at some point. We become stronger and more connected through sharing. 

 
 
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"I've always struggled with the happiness feeling that everyone seems to have innately.

I was always drawn towards sad stuff, but that was a stark contrast to who I presented myself to be. I always felt like I had this huge secret from everyone and that if I told them about it, I would let them down. That they'd think of me as a fraud or something. Because of that, once I graduated college, I moved to 10 different cities.

After 5 months of the worst emotional pain I'd ever felt, I knew I needed help. It may not be the easiest, but I'm continuing to make it the best it can be."

-Mckenna

 
 
 
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"Just over 2 years ago I suddenly began experiencing abnormal muscle fit like symptoms....

I'm still on the journey to recovery and the doctors do not know if the seizures will ever stop but I'm fighting to try and take control of my life. 

I do find it really difficult but I am reminded to take each day as it comes and just to enjoy the moment."

-Hema